Role: Art Director, Product & Lifestyle Photographer, Filmmaker & Producer (Jan. 2019 - Jan. 2023)

Excelsior is a streetwear & cannabis lifestyle brand by Christian Torres that features naturally grown flowers & medicinal products commonly found in dispensaries based in Los Angeles, Detroit, and Colorado. We worked together for 4 years building their social media following from 1,000 - 7,000 on Instagram, and streamlining an excess of new customers to their website. Logan’s main focus when working with Excelsior was finding alternative ways to engage with and tell the stories of their core audience. Thus creating sharable content & by extension a community.
The greatest success story of this endeavor was Logan’s long-term advertising campaign called the “Life Elevated" project. Which was a series of videos & editorial photo sets that hightailed the stories of fascinating & productive cannabis advocates around New York City.

As part of the "Life Elevated" project, Logan had the pleasure of sitting down with Phillip Leeds (seen above), the acclaimed author of the celebrity Polaroid book "Big Shots". Leeds is a well-respected figure in the photography world, having shot behind the scenes in music and fashion. During their conversation, Logan was struck by his minimalist-style portraits that paid homage to the work of iconic photographer, Richard Avedon. In fact, Leeds' approach is similar to Avedon's practice of stripping away all elements except for the subject. You can hear about his experience with celebrities, cannabis, and the culture in the video above. This project was styled by the renowned stylist Amanda Ong & shot around Central Park.

There was a while when Logan exclusively shot in black and white for Excelsior. Social media algorithms immediately characterized it as “art” which aided in its gained visibility & sharability. Most platforms besides Twitter & rumble actively mute cannabis content on the platform due to its gray-area legality in America. but it’s possible to break through these challenges if the content is engaging & correct strategies are employed.

In New York City, Logan & Christian hosted several community events designed to boost the visibility of local musicians & small businesses. This helped to increase brand engagement, while also serving as a talent search for “Life Elevated”. As many attendees of these events are productive, engaging, and authentic cannabis users with intriguing stories, which is precisely what the LIFE Elevated initiative was looking for.

Kailey styled by Logan Poe

VALENTINES DAY - cause couples who smoke together, stay together

Promotional Valentines day stills + photo

Hannah style by me

For this Life Elevated session, Logan & the well-known film photographer - Kosi Agyeman to sit down with us and give insight into his cannabis use, creative process, and goals for the future. This project was styled by Jordan Bryant & shot in the South Bronx where Kosi currently works and creates.

For this Life Elevated session, Logan sat down with jazz drummer, model, and entrepreneur Tristan Gili based in Brooklyn, New York. This project was also styled by Jordan Bryant.