The Byte-Dance Company entrusted Logan Poe to oversee the direction, editing, and cinematography of a promotional project for their groundbreaking app, TikTok.
Captured at their Manhattan office near Times Square, this production showcases the app's latest innovation of live streaming capabilities. To bring the experience to life, we enlisted TikTok's most talented creators, whose insight and passion for connection are palpable. With their guidance, we delved into how the live function enriches the TikTok community, providing a space for authentic engagement and meaningful interactions. The results of our efforts were a sum total of 9 million views which drove tons of traffic to the apps new functionality.